Wegweiser (Translated from German: road sign, route-indicator)
2020 - 2021

During the COVID-19 pandemic, Hoyer photographed social distancing sidewalk markings throughout NYC. These signs have a homemade, gestural appearance that often feel mysterious and disorienting. Taken out of context, they seem to disclose a hidden language, secret code or perhaps even instructions to an alien game. In Wegweiser, Alexa captures an ephemeral, citywide drawing installation that evokes a sense of play while alluding to a greater narrative of transformation and uncertainty.

A book of this project was published in 2021 by Kenektid X Gallery in NYC.

Wegweiser 2020 - 2021

Wegweiser (book) 2021

Wegweiser

Wegweiser 2020 - 2021During the COVID-19 pandemic, Alexa Hoyer photographed social distancing sidewalk markings throughout NYC. Taken out of context, they seem to disclose a hidden language, secret code or perhaps even instructions to an alien game. In Wegweiser, Alexa captures an ephemeral, citywide drawing installation that evokes a sense of play while alluding to a greater narrative of transformation and uncertainty.

Wegweiser (book) 2021

Wegweiser2020 - 2021

Wegweiser 2020 - 2021

Wegweiser2020 - 2021

WegweiserInstallation view at Kenektid X Gallery NYC 2021

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