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      <image:title>Projects</image:title>
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      <image:title>Projects - Window Dressing</image:title>
      <image:caption>2020 Installation view at Mana Contemporary, 2022 This project documents storefronts across New York City during the Covid-19 pandemic and Black Lives Matter protests. During this time, many luxury brands and New York City department stores boarded up their windows. For several weeks, I explored the city to research, map out and photograph. At first glance, the photos bring a mysterious and formal beauty to the foreground. High architecture and luxury signage juxtaposed with cheap plywood. The city’s iconic shopping districts seemed to inadvertently transform into a massive sculptural installation. A closer look reveals a deeper social and political story.</image:caption>
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      <image:title>Projects - Wegweiser 2020 - 2021</image:title>
      <image:caption>During the COVID-19 pandemic, Alexa Hoyer photographed social distancing sidewalk markings throughout NYC. Taken out of context, they seem to disclose a hidden language, secret code or perhaps even instructions to an alien game. In Wegweiser, Alexa captures an ephemeral, citywide drawing installation that evokes a sense of play while alluding to a greater narrative of transformation and uncertainty.</image:caption>
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      <image:title>Projects - I always wanted to go to Paris, France (Cell)</image:title>
      <image:caption>Video Link - Cell 2005-2017 Video Installation, Eastern State Penitentiary, Philadelphia, PA Past Exhibitions: Eastern State Penitentiary Contemporary Arts Museum Houston as part of the exhibition Walls Turned Sideway curated by Risa Puleo</image:caption>
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      <image:title>Projects - a Natural History</image:title>
      <image:caption>Installation view at Glyndor Gallery, Wave Hill, Bronx, NY 2014 Photo by: Stefan Hagen “a Natural History” explores the fringes and minutiae of museum displays. At first glance, these images appear to be candid photographs of nature. Closer inspection reveals something uncertain and uncanny.</image:caption>
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      <image:title>Projects - a Natural History (Clouds)</image:title>
      <image:caption>“a Natural History (Clouds)” explores the fringes and minutiae of museum displays. At first glance, these images appear to be candid photographs of nature. Closer inspection reveals something uncertain and uncanny.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5149c1fbe4b0905e2adcf2f8/1609797502516-XNAL38YTR7AIT95FF0NF/HoyerAlexa_maa_03.jpg</image:loc>
      <image:title>Projects - Vitrina with Torso on Yellow Pedestal</image:title>
      <image:caption>From the series: Montaje al Aire 2016 Archival Pigmented Print on Hahnemühle Photo Rag Pearl 20 x 30 inches The  series ‘Montaje al Aire’ depicts storefront decoration still lifes found at State run stores in Havana, Cuba. These windows were dreamt up by the last 3 State decorators. They capture a glimpse into the dreams and cultural unconscious of a country on the brink of cultural and economic change.</image:caption>
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      <image:title>Projects - Fallow Frames</image:title>
      <image:caption>2023 Press: Hyperallergic - Documenting Ridgewood’s Abandoned Tree Beds Urban Omnibus - In Absentia A tree bed is a small plot of land carved out from the solid pavement of the sidewalk—a common sight across neighborhoods in New York City. While many nurture trees, plants, and vegetation, a significant number are neglected — abandoned corners in a city that typically puts great value on space. Ubiquitous yet enigmatic, they appear like gaps or voids in the city's concrete landscape with questions about their nature and purpose. In 2023, Alexa Hoyer has been mapping and documenting these spaces in various states of dereliction, capturing a unique perspective on NYC's distinctive topography. The exposed earth, sometimes weathered and strewn with debris, becomes a canvas for contemplation, unveiling new layers of meaning within the material of our everyday environments.</image:caption>
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      <image:title>Projects - Targets</image:title>
      <image:caption>2014 - ongoing Press: PORTFOLIO FOR VICE.COM: The Homemade Gun Targets of the American West ALEXA HOYER ‘TARGETS’ at Empirical Nonsense Gallery In ‘Targets’, Alexa Hoyer documents homemade gun targets at unregulated shooting ranges in Nevada. Diverse in material, construction and inspiration, these targets punctuate the desert landscape with traces of artifact and story; discarded consumer objects, cutouts of politicians, wedding albums, severed mannequin parts, publicity posters, assemblages of human form, etc.</image:caption>
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      <image:title>Projects - Barbòn</image:title>
      <image:caption>From the Series “Patas de Gallo’ 2019 - 2020 24 x 16 inches Archival Pigmented Print PRESS - Vice.com Alexa Hoyer’s portraits of monstrous claws armed with strange, alien appendages make a mysterious and compelling first impression. They seem to have come from a faraway, mythical or imaginary land. Cockfighting is a controversial bloodsport where two roosters are forced to fight until one dies or is injured. The roosters are bred for battle and, in certain regions, sport metal knives on their spurs called gaffs or cockspurs. Practitioners defend the sport as sacred artform and ancient tradition that dates back thousands of years. For others, it’s an act of animal cruelty, where roosters are tortured for human entertainment. Gaffs come in different shapes and designs. Some are shorter or longer. Some feature straps, training guards, or sheaths. Despite their deadly function, they can often appear quite beautiful. In order to research and document these appendages, Alexa Hoyer visited galleros, or cockfighting farmers, in Mexico.By stripping the roosters of their body and context, Hoyer’s photographs captivate with an enigmatic beauty that initially feels made-up or unreal. A closer look reveals a dangerous weapon laden with impending violence. It is this epiphany and tension that Hoyer is interested in exploring. By presenting a cold, detached and highly aestheticized representation of a weapon, she highlights the seductive allure that often conceals a brutal reality.</image:caption>
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